Assessing International Partnerships

Are you considering or already engaged in international partnerships? Identifying qualified partners is one of the greatest challenges facing associations in their global growth. Having worked with several organizations who depend upon viable and sustainable partnerships to help achieve their global strategy, I recommend that you consider the following questions:

Does this partnership…

1. Support your mission and goals?
2. Increase your organization’s value and reputation within the profession/industry?
3. Build goodwill and awareness among members/stakeholders located in the given geographic area?
4. Expand your outreach and collaboration with entities similar in scope?
5. Expand the sale of products/services or leverage already existing products/services?
6. Provide a Return on Investment (ROI)?
7. Help to foster community development and a greater Return on Engagement (ROE) among members/stakeholders?
8. Have the possibility to be sustainable long-term?

Does this potential partner….

1. Possess the essential infrastructure (i.e., marketing expertise, distribution channels, financial viability, technological capabilities, etc.)?
2. Exude a mindset that is willing to understand your culture, work ethic and adhere to the safeguarding of your brand, (i.e., intellectual property such as logos, trademarks, copyrights, credentialing exams, marketing materials and other association products, etc.)?
3. Possess the language competency skills? Will there be communication differences that will require particular staff expertise for handling challenges?
4. Have alignment with any government, association or third party entity that may create a polarizing effect or controversial situation for your organization?

Do you have…

1. Potential members/customers who have the purchasing power for your products/services?
2. The staff capacity and financial resources to launch, manage and ensure this partnership’s success?
3. Clearly articulated roles and responsibilities in writing for this partner?
4. An exit strategy in case a partner doesn’t abide by the agreement?
5. What questions do you ask before entering an international partnership?
6. How are your international partnerships impacting your organization’s global objectives?

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