Do you want to increase your organization’s long-term sustainability within a country or region? Consider the criteria below when evaluating growth opportunities. Evaluation based on these criteria provides a viability framework, creates a platform for brainstorming offerings, defines additional research needed and helps justify investments and engagement of volunteers.
Ease of Entry:
- political and economic stability
- legal framework for conducting business
- the sophistication level of its professions or industry
- a government’s acceptance of industry or professional standards
- language translation dependency
- cultural nuances
- feasibility of establishing an office
Competition: other organizations and entities already operating in country — the products and services they offer, pricing of those products and services, duration of operations and perception of value.
Access:
- level of difficulty in entering the market
- existence of potential members or customer lists
- capacity to reliably access Internet
- existence of copyrights and trademarks
Size of Market:
- viable quantity of members/customers
- demand for testing or certifying members
Partnership Potential:
- existence and identification of potential partners (i.e., governments, universities, local associations, training companies, member champions, etc.)
- partners’ financial stability
- marketing expertise
- ability to deliver on service/product
Financial Affordability: member or customer ability to purchase products and services.
Capacity: financial and human (staff) resources to support and sustain international activities.
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