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Building a more knowledgeable, action-oriented
board.
Situation
A large and growing association focused on the alternative medicine profession
was faced with the need to focus its attention on increasing its penetration
within potential markets. The challenge: both member and staff leadership
identified the problem as a board paralyzed by lack of knowledge about effective
practices. Why? The members of the association — and therefore the membership
of the board—were individual professionals with entrepreneurial practices
who had no experience serving on a board or thinking strategically. Each member
of the board chaired a standing committee that became a topical constituency,
further pluralizing and fragmenting the board’s thinking. What’s
more, significant staff resources were being consumed through administrative
support to large numbers of these non-productive standing committees.
TC Solution
First, several conference calls were held with the staff and member leaders
who were champions of the initiative for the purpose of better understanding
the context and history of the situation, and defining objectives and a plan
of action. The next step was a retreat-like, problem-solving event with the
board dedicated to addressing and examining issues related to board structure
and behavior.
Results
One of the key results to come out of the retreat was a decision that board
members would no longer chair committees. By choosing this path, board members
were freed both individually and as a body — to turn their attention
to issues of strategic importance. In this case, the board did not need to
restructure itself or change its composition but, instead, altered its role.
To learn more about how Tecker Consultants can help
your organization,
contact us at 215.493.8120.
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